Business marketing classes will be discussing for years to come the curious case of Bud Light and how a single Instagram post created weeks of misery for the long-established brand. In our Woke Marketing efforts, we’ve discussed our “3 Bees” — be authentic, be prepared, be present — and we’ve highlighted companies who’ve done great work in diversifying and creating more inclusion. Anheuser-Busch, the parent company of Bud Light, tried to do exactly that but it all went very

“We’ve gotten really good as a company at launching new products and driving occasions,” declared Hershey’s Brand Manager Alyssa Smith on...

"Cancel culture" is not a new thing but a better way of using language in an inclusive way is easier than people think.

One of the most common questions I receive in diversity and inclusion (D&I) discussions is, what exactly does “intersectionality” mean?

How a cutting-edge marketing firm made a good culture great When the upstart marketing firm No Fixed Address (NFA) embarked on a Diversity, Equity and Inclusion journey with the help of Breakfast Culture, they were already proud of their vibrant corporate culture and diverse workforce, says Founder and CEO Dave Lafond. “The whole concept of NFA,” Lafond told Adweek in September 2021, “was to liberate the creativity, liberate the talent and then give everybody room and autono

In the diversity and inclusion work Breakfast Culture does, the initial conversations are often about the first part, diversity, less so...

Prime Minister Justin Trudeau announced in August 2022 that Canada will commit $100 million in federal funding for Queer community groups over the next five years, calling it the first Federal 2SLGBTQI+ Action Plan . This statement also officially streamlined a longer acronym that he used the previous October, 2SLGBTQQIA+, moving the “2S” that refers to two-spirited Indigenous peoples in order to honour them as among Canada’s First Peoples and to reflect beliefs like those of

Like many kids, I would escape from the trials of ordinary life through fantasy and science fiction books and films. One of my favourites...

In our diversity, equity and inclusion work with our clients, one of the first, biggest and most common questions that comes up is… what...

When an organization begins the process of examining and addressing their own diversity, equity and inclusion standards, a lot of...

If there’s one phrase we’ve heard too often in the past year of this pandemic (aside from “unprecedented times”) it’s “The Great Resignation,” the title given by economists to the trend of talented workers leaving unsatisfying jobs in massive, historic numbers. Harried HR departments in several countries have tried to suss out precisely why. Is the pay too low? Is everyone just burnt out? Are entire industries dying out? All of the above? Burnout is certainly a huge factor.

December 7, 2021 For today’s flavour of Secret Sauce, I’ll discuss some difficult lessons that I have learned about change management,...

September 28, 2021 For today’s flavour of Secret Sauce, I’ll discuss some difficult lessons that I have learned about change management,...

July 7, 2021 For today’s flavour of Secret Sauce, let’s dig deeper on the concept of “code-switching,” especially as it relates to...

May 29, 2021 This past week marked one year since the world watched in horror as Minneapolis citizen George Floyd was murdered by a white...

Originally published April 5, 2021 "Lord, give me the confidence of a mediocre White man." - Sarah Hagi Actor/comedian Chris Rock was...

Originally published March 6, 2021 The workplace sitcom SUPERSTORE is now in its sixth and final season, never that big a ratings hit....

Originally published January 11, 2021 The Double Standard. This article is about privilege, specifically white privilege. I talk a lot...

Originally published November 1, 2020 Often, when racism is brought up in the workplace, people’s immediate knee jerk reaction is “I’m...

First Secret Sauce Issue Welcome to Breakfast Culture's blog and newsletter SECRET SAUCE. We call it SECRET SAUCE because, well that’s...