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When Beer Goes Flat
Business marketing classes will be discussing for years to come the curious case of Bud Light and how a single Instagram post created...

Scott Dagostino
May 16, 20233 min read


3 Bees Sweet Like Chocolate
“We’ve gotten really good as a company at launching new products and driving occasions,” declared Hershey’s Brand Manager Alyssa Smith on...

Jefferson Darrell
Apr 12, 20233 min read


"You can't say anything anymore!"
"Cancel culture" is not a new thing but a better way of using language in an inclusive way is easier than people think.

Scott Dagostino
Mar 6, 20232 min read


What Exactly is Intersectionality?
One of the most common questions I receive in diversity and inclusion (D&I) discussions is, what exactly does “intersectionality” mean?

Jefferson Darrell
Feb 17, 20232 min read


Why settle for good enough?
How a cutting-edge marketing firm made a good culture great When the upstart marketing firm No Fixed Address (NFA) embarked on a...

Scott Dagostino
Dec 22, 20222 min read


What YOU need for Inclusion and Belonging
In the diversity and inclusion work Breakfast Culture does, the initial conversations are often about the first part, diversity, less so...

Jefferson Darrell
Nov 4, 20223 min read


“I did not order this alphabet soup”
Prime Minister Justin Trudeau announced in August 2022 that Canada will commit $100 million in federal funding for Queer community groups...

Scott Dagostino
Oct 5, 20223 min read


The reality of fantasy
Like many kids, I would escape from the trials of ordinary life through fantasy and science fiction books and films. One of my favourites...

Jefferson Darrell
Sep 23, 20223 min read


10,000 people agree: let's get started
In our diversity, equity and inclusion work with our clients, one of the first, biggest and most common questions that comes up is… what...

Jefferson Darrell
Aug 4, 20223 min read


Can we 'level up' on inclusion?
When an organization begins the process of examining and addressing their own diversity, equity and inclusion standards, a lot of...

Jefferson Darrell
May 6, 20223 min read


Don't Give In to the Great Resignation
If there’s one phrase we’ve heard too often in the past year of this pandemic (aside from “unprecedented times”) it’s “The Great...

Scott Dagostino
Feb 2, 20222 min read


Change Management Lessons 2
December 7, 2021 For today’s flavour of Secret Sauce, I’ll discuss some difficult lessons that I have learned about change management,...

Jefferson Darrell
Dec 7, 20214 min read


Change Management Lessons 1
September 28, 2021 For today’s flavour of Secret Sauce, I’ll discuss some difficult lessons that I have learned about change management,...

Jefferson Darrell
Sep 28, 20213 min read


Code-Switching: What’s on Your Dial?
July 7, 2021 For today’s flavour of Secret Sauce, let’s dig deeper on the concept of “code-switching,” especially as it relates to...

Jefferson Darrell
Jul 7, 20214 min read


Actions Before Words
May 29, 2021 This past week marked one year since the world watched in horror as Minneapolis citizen George Floyd was murdered by a white...

Jefferson Darrell
May 29, 20212 min read


Meritocracy: Winners & Losers
Originally published April 5, 2021 "Lord, give me the confidence of a mediocre White man." - Sarah Hagi Actor/comedian Chris Rock was...

Jefferson Darrell
Apr 4, 20212 min read


What, can't you take a joke?
Originally published March 6, 2021 The workplace sitcom SUPERSTORE is now in its sixth and final season, never that big a ratings hit....

Jefferson Darrell
Mar 6, 20212 min read


The Double Standard
Originally published January 11, 2021 The Double Standard. This article is about privilege, specifically white privilege. I talk a lot...

Jefferson Darrell
Jan 11, 20212 min read


Back to School with Systemic Racism
Originally published November 1, 2020 Often, when racism is brought up in the workplace, people’s immediate knee jerk reaction is “I’m...

Jefferson Darrell
Oct 31, 20202 min read


Secret Sauce
First Secret Sauce Issue Welcome to Breakfast Culture's blog and newsletter SECRET SAUCE. We call it SECRET SAUCE because, well that’s...

Jefferson Darrell
Aug 31, 20202 min read
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