When Beer Goes Flat
Business marketing classes will be discussing for years to come the curious case of Bud Light and how a single Instagram post created...
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Jefferson Darrell
- Apr 12
- 3 min
3 Bees Sweet Like Chocolate
“We’ve gotten really good as a company at launching new products and driving occasions,” declared Hershey’s Brand Manager Alyssa Smith on...
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Scott Dagostino
- Mar 6
- 2 min
"You can't say anything anymore!"
"Cancel culture" is not a new thing but a better way of using language in an inclusive way is easier than people think.
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Jefferson Darrell
- Feb 17
- 2 min
What Exactly is Intersectionality?
One of the most common questions I receive in diversity and inclusion (D&I) discussions is, what exactly does “intersectionality” mean?
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Scott Dagostino
- Dec 22, 2022
- 2 min
Why settle for good enough?
How a cutting-edge marketing firm made a good culture great When the upstart marketing firm No Fixed Address (NFA) embarked on a...
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Jefferson Darrell
- Nov 4, 2022
- 3 min
What YOU need for Inclusion and Belonging
In the diversity and inclusion work Breakfast Culture does, the initial conversations are often about the first part, diversity, less so...
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Scott Dagostino
- Oct 6, 2022
- 3 min
“I did not order this alphabet soup”
Prime Minister Justin Trudeau announced in August 2022 that Canada will commit $100 million in federal funding for Queer community groups...
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Jefferson Darrell
- Sep 23, 2022
- 3 min
The reality of fantasy
Like many kids, I would escape from the trials of ordinary life through fantasy and science fiction books and films. One of my favourites...
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Jefferson Darrell
- Aug 4, 2022
- 3 min
10,000 people agree: let's get started
In our diversity, equity and inclusion work with our clients, one of the first, biggest and most common questions that comes up is… what...
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Jefferson Darrell
- May 6, 2022
- 3 min
Can we 'level up' on inclusion?
When an organization begins the process of examining and addressing their own diversity, equity and inclusion standards, a lot of...
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Scott Dagostino
- Feb 2, 2022
- 2 min
Don't Give In to the Great Resignation
If there’s one phrase we’ve heard too often in the past year of this pandemic (aside from “unprecedented times”) it’s “The Great...
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Jefferson Darrell
- Dec 7, 2021
- 4 min
Change Management Lessons 2
December 7, 2021 For today’s flavour of Secret Sauce, I’ll discuss some difficult lessons that I have learned about change management,...
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Jefferson Darrell
- Sep 28, 2021
- 3 min
Change Management Lessons 1
September 28, 2021 For today’s flavour of Secret Sauce, I’ll discuss some difficult lessons that I have learned about change management,...
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Jefferson Darrell
- Jul 7, 2021
- 4 min
Code-Switching: What’s on Your Dial?
July 7, 2021 For today’s flavour of Secret Sauce, let’s dig deeper on the concept of “code-switching,” especially as it relates to...
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Jefferson Darrell
- May 29, 2021
- 2 min
Actions Before Words
May 29, 2021 This past week marked one year since the world watched in horror as Minneapolis citizen George Floyd was murdered by a white...
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Jefferson Darrell
- Apr 5, 2021
- 2 min
Meritocracy: Winners & Losers
Originally published April 5, 2021 "Lord, give me the confidence of a mediocre White man." - Sarah Hagi Actor/comedian Chris Rock was...
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Jefferson Darrell
- Mar 6, 2021
- 2 min
What, can't you take a joke?
Originally published March 6, 2021 The workplace sitcom SUPERSTORE is now in its sixth and final season, never that big a ratings hit....
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Jefferson Darrell
- Jan 11, 2021
- 2 min
The Double Standard
Originally published January 11, 2021 The Double Standard. This article is about privilege, specifically white privilege. I talk a lot...
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Jefferson Darrell
- Nov 1, 2020
- 2 min
Back to School with Systemic Racism
Originally published November 1, 2020 Often, when racism is brought up in the workplace, people’s immediate knee jerk reaction is “I’m...
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Jefferson Darrell
- Sep 1, 2020
- 2 min
Secret Sauce
First Secret Sauce Issue Welcome to Breakfast Culture's blog and newsletter SECRET SAUCE. We call it SECRET SAUCE because, well that’s...
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