Woke Marketing & Communications

Let Breakfast Culture help your brand live its authentic self. We see Woke Marketing & Communications as a relatively simple concept that aligns with brand authenticity. Is a brand being truly authentic to its core values? All. The. Time. Not just for one month of the year and not just in their marketing. They demonstrate it with their supply chain. They demonstrate it with their hiring practices. They demonstrate it with their internal culture. They ALWAYS demonstrate it! This is what we call Woke Marketing.

 

Breakfast Culture’s Woke Marketing & Communications services include:

  • Strategy Development & Planning

  • Media Relations & Publicity

  • Social Media & Digital Strategy

  • Experiential Marketing Services

  • Event Management

  • Stakeholder & Community Relations 

  • Corporate & Brand Marketing

  • Media Kit Development & Design

  • Influencer Campaigns

  • Marketing Collateral & Writing

  • Woke Marketing Inspirational Talks

Woke Marketing Inspirational Talks

 

Breakfast Culture's Woke Marketing Inspirational Talks provide a fresh and authentic approach to corporate social responsibility for marketing and communications to myriad and diverse audiences including: Women, Racialized, Indigenous, Peoples with Disabilities, LGBTQ+, and more.

Woke Marketing & Communications: Presentation

​Description: Is a brand or company being truly authentic to its core values? All. The. Time. Not just for one month of the year and not just in their marketing. They demonstrate it with their supply chain. They demonstrate it with their hiring practices. They demonstrate it with their internal culture. They ALWAYS demonstrate it! This is what we call Woke Marketing. In this session you will learn about #WokeMarketing's "3 Bees"

Focus: A fresh perspective on corporate social responsibility; can be customized​​

 
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​​Woke Marketing & Communications – Rainbow Edition: Presentation

 

​Description: Is a brand or company being truly authentic to its core values? In this presentation you will learn how to demonstrate your inclusive brand through every section of your organization. Utilizing examples from pop culture and case studies focussed on LGBTQ+ communities of how companies have or have not lived up to their brand. Living up to your brand requires ALWAYS demonstrating it! This is what we call Woke Marketing. As an introduction to this presentation, we encourage you to read Breakfast Culture’s article "Keeping Pride in a Rainbow Closet."

 

Focus: A fresh perspective on corporate social responsibility as it relates to the #LGBTQ+ communities, #SquirrelFriend

 

Woke Marketing – Pan-African Edition: Presentation​​

 

Description: Is a brand or company being truly authentic to its core values? In this presentation you will learn how to demonstrate your inclusive brand through every section of your organization. Utilizing examples from pop culture and case studies focussed on African, Caribbean, Black (ACB) communities of how companies have or have not lived up to their brand. Living up to your brand requires ALWAYS demonstrating it! This is what we call Woke Marketing. As an introduction to this presentation, we encourage you to read Breakfast Culture’s article "(Cautiously) Hopeful for Transformative Change."​

 

Focus: A fresh perspective on corporate social responsibility as it relates to the ACB communities, #BLM, #BlackLivesMatter

Julie

Egg

“​I participated in this webinar with Jefferson Darrell who provided great information on how organizations can support the LGBTQ+ communities through their marketing strategies with integrity and authenticity and avoid woke washing or rainbow washing i.e. using rainbow logos during Pride, but not supporting the LGBTQ+ communities the rest of the year.”