Woke Marketing Presentations & Services

Woke Marketing: Services

 

Breakfast Culture's Woke Marketing Services include:

 

  • Strategy Development & Planning

  • Media Relations & Publicity

  • Social Media & Digital Strategy

  • Experiential Marketing Services

  • Event Management

 

Breakfast Culture has experience delivering award-winning campaigns, training courses, diversity and inclusion presentations and keynotes, participating on panel discussions, developing seminars, and more. All our topics can be customized and/or modified for myriad industries and organizations. Depending upon client needs each topic can be presented in either one hour or developed as a training course over two to three hours. For information about our rates, please email LetsBreakSomeEggs@BreakfastCulture.ca.

Woke Marketing: Presentation

  • Description: Is a brand or company being truly authentic to its core values? All. The. Time. Not just for one month of
    the year and not just in their marketing. They demonstrate it with their supply chain. They demonstrate it with their
    hiring practices. They demonstrate it with their internal culture. They ALWAYS demonstrate it! This is what we call
    Woke Marketing.

  • Focus: A fresh perspective on corporate social responsibility; can be customized

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  • Testimonial: “​I participated in this webinar with Jefferson Darrell who provided great information on how organizations can support the LGBTQ+ communities through their marketing strategies with integrity and authenticity and avoid woke washing or pink washing i.e. using rainbow logos during Pride, but not supporting the LGBTQ+ communities the rest of the year.” – Julie

Woke Marketing – Rainbow Edition: Presentation

  • Description: Is a brand or company being truly authentic to its core values? In this presentation you will learn how to demonstrate your inclusive brand through every section of your organization. Utilizing examples from pop culture and case studies focussed on LGBTQ+ communities of how companies have or have not lived up to their brand. Living up to your brand requires ALWAYS demonstrating it! This is what we call Woke Marketing. As an introduction to this presentation, we encourage you to read BREAKFAST CULTURE’s article "Keeping Pride in a Rainbow Closet."

  • Focus: A fresh perspective on corporate social responsibility as it relates to the LGBTQ+ communities

 

  • Testimonial: “Through Pride at Work, I had joined your ‘Woke Marketing: Rainbow Edition’ webinar, and I was blown away with how strong the message was and learned the importance of connecting genuinely with the communities we want to reach.” – Sheena

  • Testimonial: “Those videos were all incredible. The Tampon Book is bad-ass! Goosebumps and tears and gratitude for you and the work you do, Jefferson [Breakfast Culture]. Thank you so much.” – TJ Jones

 

Woke Marketing – Pan-African Edition: Presentation

  • Description: Is a brand or company being truly authentic to its core values? In this presentation you will learn how to demonstrate your inclusive brand through every section of your organization. Utilizing examples from pop culture and case studies focussed on African, Caribbean, Black (ACB) communities of how companies have or have not lived up to their brand. Living up to your brand requires ALWAYS demonstrating it! This is what we call Woke Marketing. As an introduction to this presentation, we encourage you to read BREAKFAST CULTURE’s article "(Cautiously) Hopeful for Transformative Change."

  • Focus: A fresh perspective on corporate social responsibility as it relates to the ACB communities

  • Corporate & Brand Marketing

  • Media Kit Development & Design

  • Influencer Campaigns

  • Marketing Collateral & Writing

  • Stakeholder & Community Relations

Image by Maria Ionova