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What We Do

Breakfast Culture™ Inc. helps organizations increase revenue by cultivating equitable and inclusive workplace cultures, garnering new and diverse audiences, creating new lines of business and fostering productivity.

 

We work where marketing communications intersects with diversity and belonging. Breakfast Culture's services include: Diversity & Inclusion Audits, Woke Marketing & Communications, Group Training & Individual Coaching, Inspirational Talks & Motivational Keynotes.

Let's break some eggs!™

Please note the Breakfast Culture web site is best viewed on a desktop; some elements may not be viewable on mobile devices.

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Why You Need A D&I Strategy

REVENUE & RETURN ON INVESTMENT

  • 85% of CEO’s found Diversity & Inclusion improved
    bottom line (PwC Global)

  • More diverse management teams result in 19% higher revenue (Boston Consulting Group)

  • Inclusive companies had 2.3x higher cash flow per employees over 3 years (Josh Bersin)

REPUTATION
& RISK

  • Inclusive companies 1.7x likely to be market innovator leaders (Josh Bersin)

  • 70% of diverse companies likely to report that a new market was captured (Harvard Business Review)

CORPORATE CITIZENSHIP
& SOCIAL RESPONSIBILITY

EMPLOYEE RETENTION

  • 83% of millennials more actively engaged when they believe they’re in an inclusive culture (Deloitte)

  • Racial and ethnically-diverse companies are 35% more likely to have financial returns above their national industry medians (McKinsey)

  • Gender-diverse companies are 15% more likely to outperform their national Industry median (McKinsey)

Take Our Diversity & Inclusion
Rea
diness Quiz Today
Learn WHY Breakfast Culture was
Founded and HOW We Drive Revenue
SERVICES
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Breakfast Culture inspires organizations to achieve their strategic goals and generate revenue by helping them cultivate diverse and inclusive workplace cultures. A workplace where everyone feels that they can perform to the best of their abilities, resulting in peak performance and improved business results.


We bring current inclusion, diversity, equity and accessibility (IDEA) theories and practices combined with modern change management techniques to deliver 360° Equity Business Case, Strategy, Training, Coaching, Bravery Talks, Sustainable D&I Education, and even (what we call) Woke Marketing to share your story with both internal and external stakeholders. We use contemporary Employee Engagement Enterprise Software and Surveys for our D&I Audits.  We also subscribe to the Global Diversity Equity Inclusion Benchmarks (GDEIB) Model, a complimentary tool provided by The Centre for Global Inclusion with their permission.

Let Breakfast Culture help your brand live its authentic self.

Our Approach & Services

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Services
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Diversity & Inclusion Audits

Breakfast Culture helps organizations cultivate diverse and inclusive workplace cultures where everyone feels that they can perform to the best of their abilities, resulting in peak performance and improved business results.

 

How? Our consultants bring current diversity, equity and inclusion (DEI) theories and practices combined with modern change management techniques to deliver 360° Equity Business Case & Strategy using contemporary Employee Engagement Enterprise Surveys & Software, powered by Prompta.AI. 


Breakfast Culture inspires empathy in business to shape a future where we all feel a sense of belonging resulting in greater financial returns.

LEARN MORE >

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Group Training & Individual Coaching

Breakfast Culture offers group training and individual coaching around IDEA (inclusion, diversity, equity, accessibility) concepts, ideas and thinking. We help you achieve your D&I epiphany.  

 

Breakfast Culture’s Group Training & Individual Coaching Courses include: 

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Woke Marketing & Communications

Let Breakfast Culture help your brand live its authentic self. We see Woke Marketing & Communications as a relatively simple concept that aligns with brand authenticity.

 

Is a brand being truly authentic to its core values? All. The. Time. Not just for one month of the year and not just in their marketing. They demonstrate it with their supply chain. They demonstrate it with their hiring practices. They demonstrate it with their internal culture. They ALWAYS demonstrate it! This is what we call Woke Marketing.

 

Breakfast Culture’s Woke Marketing & Communications services include:

  • Strategy Development & Planning

  • Corporate & Brand Marketing

  • Media Relations & Publicity

  • Social Media & Digital Strategy

  • Experiential Marketing Services

  • Event Management

  • Influencer Campaigns

  • Marketing Collateral & Writing

  • Media Kit Development & Design

  • Stakeholder & Community Relations 

  • Inspirational Talks

LEARN MORE >

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Inspirational Talks & Motivational Keynotes

Breakfast Culture has experience delivering award-winning campaigns, training courses, diversity and inclusion presentations and keynotes, participating on panel discussions, developing seminars, and more.

 

Breakfast Culture’s Inspirational Talks & Motivational Keynotes include: 

  • Mapping the Inclusion Continuum: speaks to the business case and the return on investment for D&I​ 

  • Woke Marketing: inspirational presentation for marketing and communications to myriad and diverse audiences including: Women, Racialized, Indigenous, Peoples with Disabilities, LGBTQ+. Rainbow and PanAfrican Editions are available.

  • The Beauty of Diversity: speaks to diverse and inclusive public relations for the fashion and beauty industries

  • Diversity & Inclusion in STEM - What We Can Learn from Wonder Woman: speaks to D&I issues in STEM (science, technology, engineering, mathematics) especially as it relates to museums and science centres

  • The Year I Learned How to Walk…Again: motivational keynote about Breakfast Culture Founder Jefferson Darrell’s recovery after his paralysis

About Us

“Culture eats strategy for breakfast.”

The famous quote often attributed to legendary management consultant and writer Peter Drucker.

Many companies invest heavily in their strategic and business plans, including their marketing and communications, only to have them fail resulting in negative publicity, a reduction in sales, or worse their stock plummets. Why? Their corporate culture either hinders or doesn’t align with management’s vision.

​Breakfast Culture is a member of the Canadian Black Chamber of Commerce (CBCC) and a certified diverse supplier with the Canadian Gay & Lesbian Chamber of Commerce (CGLCC).

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ABOUT

​Our Vision 

 

Breakfast Culture’s vision is a world where people can be their authentic selves in every aspect of their lives both personally and professionally.

​Our Mission 

 

Breakfast Culture’s mission is to help organizations realize their goals by embracing inclusion and diversity thinking and concepts to cultivate new and diverse audiences and permit their stakeholders to live authentically and bring their best selves to the workplace.​

​Our Values 

 

At Breakfast Culture we value:

  • Authenticity in all of our interactions.

  • Diversity of peoples, thoughts and ideas.

  • Inclusion of myriad peoples and cultures.

  • Integrity in all of our interactions.

  • Empathy when dealing with others.

  • Collaboration and partnerships. 

  • Visionary thinking, concepts and ideas. 

Our People & Partners

Based in Toronto, Canada, Breakfast Culture can activate locally, regionally, nationally and globally. 

We have a network of global partners (especially in Canada, the U.S. and the U.K.) and associates with myriad identities (racial, trans, abilities, genders, languages, etc.) and intersections to augment client teams as required.

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Careers

We are always on the lookout for (ahem) Good Eggs. If you’re interested in joining the Breakfast Culture team let us know by emailing LetsBreakSomeEggs@BreakfastCulture.ca with “<YOUR NAME> is ready to break some eggs” in the subject.

Our WORK

Our Work, Clients & Partners

Breakfast Culture works on retainer, a competitive daily rate or on a project basis, depending upon the scope of the assignment. Please contact us for our rates. 

Breakfast Culture's clients, partners and collaborators include:

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Inspiration, Media Coverage & Awards: