BREAKFAST CULTURE

Let’s break some eggs!

“Culture eats strategy for breakfast.”

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The famous quote from legendary management consultant and writer Peter Drucker.

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Many companies invest heavily in their strategic and business plans, including their marketing and communications, only to have them fail resulting in negative publicity, a reduction in sales, or worse their stock plummets. 

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Why? Their corporate culture either hinders or doesn’t align with management’s vision.

 

Breakfast Culture works where marketing communications intersects with diversity and inclusion. We help organizations cultivate inclusive workplace cultures and garner new and diverse audiences and thus more revenue.

 

OUR

SERVICES

At Breakfast Culture we help organizations achieve their strategic goals and generate revenue on two fronts:
externally, with what we call Woke Marketing and internally by helping them cultivate diverse and inclusive workplace cultures.

EXTERNAL Marketing Communications aka Woke Marketing

 

We see Woke Marketing as a relatively simple concept that aligns with brand authenticity. Is a brand being truly authentic to its core values? All. The. Time. Not just for one month of the year and not just in their marketing. They demonstrate it with their supply chain. They demonstrate it with their hiring practices. They demonstrate it with their internal culture. They ALWAYS demonstrate it! This is what we call Woke Marketing. Let Breakfast Culture help your brand live its authentic self.

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Breakfast Culture’s Woke Marketing services include:

STRATEGY DEVELOPMENT & PLANNING
MEDIA RELATIONS & PUBLICITY
EXPERIENTIAL MARKETING SERVICES
INFLUENCER
CAMPAIGNS
MARKETING COLLATERAL & WRITING
CORPORATE & BRAND MARKETING
SOCIAL MEDIA & DIGITAL STRATEGY
EVENT
MANAGEMENT
MEDIA KIT DEVELOPMENT & DESIGN
STAKEHOLDER & COMMUNITY RELATIONS

INTERNAL Change Management & Employee Engagement

 

We help organizations cultivate diverse and inclusive workplace cultures where everyone feels that they can perform to the best of their abilities, resulting in peak performance and improved business results. How? Breakfast Culture consultants bring current diversity, equity and inclusion (DEI) theories and practices combined with modern change management techniques to deliver 360° Equity Business Case & Strategy using contemporary employee engagement enterprise software.

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Breakfast Culture’s Change Management Diversity Equity Inclusion (DEI) Services include:

STRATEGIC CHANGE MANAGEMENT
DIVERSITY &
INCLUSION AUDITS
EQUITY BUSINESS
CASE & STRATEGY
EMPLOYEE ENGAGEMENT SURVEYS
MAPPING THE INCLUSION CONTINUUM
SPEAKING
& TRAINING
D&I 101 INTRO TRAINING
BIAS & PRIVILEGE TRAINING
ANTI-RACISM TRAINING
IMPOSTER SYNDROME COACHING
WOKE MARKETING PRESENTATIONS
#SafeSpace DISCUSSION FACILITATION
CULTURAL COMPETENCY COACHING

WHO

WE ARE

Breakfast Culture is a boutique agency delivering big agency experience. We help organizations achieve their strategic goals and generate revenue on two fronts: Externally, with what we call Woke Marketing, and internally by helping them cultivate welcoming and inclusive workplace cultures.

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Let Breakfast Culture help your brand live its authentic self.

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Based in Toronto, Canada, Breakfast Culture can activate locally, regionally, nationally and even globally.
We have a network of partners (Canada, U.S. and U.K.) and consultants that we can utilize to augment client teams as required. Breakfast Culture works on retainer, a competitive daily rate or on a project basis, depending upon the scope of the assignment.

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For more information, email us at LetsBreakSomeEggs@BreakfastCulture.ca.

 

SPEAKING &

TRAINING COURSES

Breakfast Culture has experience delivering award-winning campaigns, training courses, diversity and inclusion presentations and keynotes, participating on panel discussions, developing seminars, and more. All our topics can be customized and/or modified for myriad industries and organizations. Depending upon client needs each topic can be presented in either one hour or developed as a training course over two to three hours. 

 

For information about our rates, please email LetsBreakSomeEggs@BreakfastCulture.ca.

SPEAKING TOPICS & TRAINING COURSES:

(Click for more information)

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Our speaking topics and training courses can all be customized:

  • ACB Communities (African, Caribbean & Black)

  • Arts & Entertainment

  • Branding

  • Corporate Social Responsibility

  • Culture & Museums

  • Diversity, Equity & Inclusion

  • Fashion & Beauty

  • Imposter Syndrome

  • Innovation & Creativity

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Testimonial: “We reached out to Breakfast Culture to facilitate a suite of three foundational training sessions for our organization. Our intent was to provide relevant information, resources, and tools that our staff could use in their work-related interactions with clients and in their personal lives as well. Jefferson Darrell was our facilitator for all three sessions... D&I 101, Power & Privilege and Ally is a Verb, and all sessions were held over Zoom due to the pandemic. Jefferson is an excellent facilitator. He brings his own lived experience into many of the topics being reviewed which makes the information all the more real and authentic. He is engaging and adds many pop culture references to the training which makes it fun and further cements the learning. The activities are really eye-opening. Additionally, our staff felt comfortable enough to bring forward stories of their own which we all valued so very much. When we reached out to staff afterwards, we were thrilled that their baseline knowledge on topics such as privilege, intersectionality, micro-aggressions, and unconscious bias had increased significantly. Even more important, staff felt that they were now better able to ensure that they provided a safe and inclusive space for their clients.
Here are a couple of quotes from our staff:” 

- Margherita DeCesare, Manager, Human Resources, Youth Employment Services (YES)

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"Jefferson was incredible and it was the most helpful and engaging workshop I’ve done in all my years at YES. 
Thank you for allowing us to participate and become better people.”

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“It was such an amazing opportunity. Thanks so much. I learned a LOT and it was great to hear others’ perspectives
and how we all have privilege and the brave stories shared by all who experienced racism externally.”

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​​​INSPIRATION, MEDIA & AWARDS:

  • Leadership

  • LGBTQ+ Spectrum

  • Marketing Communications

  • Motivation & Inspiration

  • Privilege & Bias

  • Public Relations

  • STEM Communication
    (science, technology, engineering & math)

  • Workplace Culture

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  • June 4, 2021 – CBC Here & Now with Gill Deacon Interview: "Rainbow Washing by Brands During Pride Month"

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  • May 5, 2021 – Speaker: "Woke Marketing" for the Canadian Gay & Lesbian Chamber of Commerce 

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  • April 1, 2021 – Guest Lecturer: Fashion and Labour - How does labour influence equity, diversity & inclusion for the Fashion Entrepreneurship Program at Ryerson University

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  • March 23, 2021 – National Summit on Anti-Racism in Public Relations & Communications Management: "The Resistance" - This session challenges what we should do when the culture of the organization does not see a need for change or does not have an equity lens.

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  • August 7, 2020 – 54 Lights Podcast: "Breakfast of Champions." Jefferson Darrell, Founder of boutique agency, Breakfast Culture, joined Kondwani Mwase and shared his perspective on identity politics and social movements. His fresh perspective, coupled with his command of language, thrust us into an engaging and thought-provoking conversation. Subscribe and Listen on iTunes or Spotify.

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  • April 29, 2020 – Webinar: "Woke Marketing: Rainbow Edition" for Pride at Work Canada

    • ​I participated in this webinar with Jefferson Darrell who provided great information on how organizations can support the LGBTQ+ communities through their marketing strategies with integrity and authenticity and avoid woke washing or pink washing i.e. using rainbow logos during Pride, but not supporting the LGBTQ+ communities the rest of the year." - Julie

 

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  • November 13, 2019 – Guest Lecturer: Diverse & Inclusive Public Relations for the Fashion Entrepreneurship Program at Ryerson University

    • "Thank you sooooo much. Sara [Masters student working on her thesis project] came to see me during my office hours this afternoon and she was 1000% more confident - YOU did that." - Professor Mirza

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  • March 21, 2019 – Panel Discussion: “Diversity in Advertising” as part of Student Day 2019 for Ad Club Toronto

    • “We were incredibly lucky to have a conversation with Breakfast Culture’s Jefferson Darrell at length about the advertising industry. There are many difficult conversations that need to be had to better grasp the issues that LGBTQ+, PoC [people of colour] and many other minorities face in our world. After having Jefferson speak at the Ad Club of Toronto’s Student Day, it gave many of us a realistic and unfiltered understanding of the advertising landscape. Jefferson was even kind enough to lend me an hour of his time for a personal one-on-one where we discussed the hardships I may face and how to better overcome them as I make my way through the advertising landscape.”​ - Madison

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  • November 2018 – Panel Discussion: “Diversity and Inclusion in Public Relations” for 300+ communications executives at Global PR Summit Canada 3 for PWorld

    • “I met Jefferson Darrell at the Global PR Summit in Toronto, in November 2018. He spoke on a panel about Diversity & Inclusion. His insights were honest and compelling. Over lunch, he gave me some really solid advice and encouragement to get out of my current role and find somewhere I would be valued and have a seat at the table. His perspective gave me that extra push to recognize that it wasn’t me, it was them – and it was time for me to move on. I’m happy to say that I’m now several weeks into a new job, and I am thrilled to feel valued and appreciated. Just wanted to say THANK YOU to Jefferson (and his company BREAKFAST CULTURE) for sharing his experience both on the panel, and over lunch.​” - Krista

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  • October 2018 – Speaker: “We are All Humans First” for 150+ marketing executives at the IDEA Summit (Inclusivity, Diversity and Equity in Advertising) for the Institution of Communications Agencies (ICA)

    • “​I had the good fortune to see Jefferson Darrell speak both at the IDEA summit and AdClub Student Day. His presentations on diversity were thoughtful and empathetic. They touched on some things I had been thinking about myself. Jefferson was also kind enough to give me an hour of his time to speak to me about his experiences within advertising industry as well as how to champion diversity within it. He was very honest with me, and addressed my concerns, again, with a great amount of empathy and thought. I truly appreciate having had the opportunity to meet him and to hear about his experiences. Thank you to Jefferson and Breakfast Culture.” - Elissa

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  • October 2018 – Panelist: “A Voice at the Table: How to Build Inclusive Work Cultures to Increase Company Output” for 150+ marketing executives at the IDEA Summit (Inclusivity, Diversity and Equity in Advertising) for the Institution of Communications Agencies (ICA)

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  • July 2017 – Speaker: “Diversity & Inclusion in STEM: What we can learn from Wonder Woman” webinar for 100+ attendees for the Canadian Association of Science Centres (CASC)

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  • 2015 IABC Gold Quill Award of Merit for Social Media: The Brain Exhibition: Concussions and Sports Injuries Facebook Chat for the Ontario Science Centre

 

  • 2008 IABC Ovation Award of Excellence for Media Relations: Titanic: The Artifact Exhibition for the Ontario Science Centre

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  • 2005 CPRS Award for Best New Product Launch: Peter Pan DVD Launch for Universal Studios Home Entertainment

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  • 2005 IABC Award for Media Relations: The Chronicles of Riddick DVD Launch for Universal Studios Home Entertainment

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  • 2005 Promo! Award: The Chronicles of Riddick DVD Launch for Universal Studios Home Entertainment

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  • Canadian Event Industry Award for Best Event Produced for a Corporation: Microsoft Canada Xbox 360 Launch

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  • Brilliant Public Relations piece in Strategy Magazine (January 2005): The Bourne Supremacy DVD Launch for Universal Studios Home Entertainment

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OUR 

EXPERIENCE

 Breakfast Culture's Clients include:

 

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OUR

TEAM

Breakfast Culture helps organizations achieve their strategic goals and generate revenue on two fronts: externally, with what we call Woke Marketing and internally by helping them cultivate diverse and inclusive workplace cultures. How? Breakfast Culture consultants bring current diversity, equity and inclusion (DEI) theories and practices combined with modern change management techniques to deliver 360° Equity Business Case & Strategy using contemporary employee engagement enterprise software.

​

Based in Toronto, Canada, Breakfast Culture can activate locally, regionally, nationally and globally.
We have a network of partners (Canada, U.S. and U.K.) and associates to augment client teams as required. Breakfast Culture works on retainer, a competitive daily rate or on a project basis, depending upon the scope of the assignment.

​

To play, press and hold the enter key. To stop, release the enter key.

 

RESOURCES, IDEAS &
THOUGHT STARTERS

“Playing gracefully with ideas”
                                          - Oscar Wilde
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Breakfast Culture shares resources, ideas and thought starters on our social media feeds using #LetsBreakSomeEggs!
Following are some great (and free) resources to begin your own DEI journey.
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What is White Privilege? Peggy McIntosh unpacks the invisible knapsack.

What is White Privilege? Peggy McIntosh unpacks the invisible knapsack.

"5 Tips for Being an Ally" courtesy Franchesca Ramsey

"5 Tips for Being an Ally" courtesy Franchesca Ramsey

STEP FORWARD

The Step Forward podcast (created by Breakfast Culture for OAN) is a limited series dedicated to providing space for deep conversations about anti-Black Racism in Ontario & beyond. Throughout the series, we’ll be speaking with Black leaders from diverse professional and personal backgrounds. While each conversation will be unique, these discussions will explore and reflect on a single question: To what extent does white dominant culture and white supremacy impede the HIV public health response?

Disability Images

For decades, the Disability Images collection has been growing and evolving, creating positive lifestyle imagery of authentic people with real disabilities.

GenderPhotos Vice

The Gender Spectrum Collection is a stock photo library featuring images of trans and non-binary models that go beyond the clichés. This collection aims to help media better represent members of these communities as people not necessarily defined by their gender identities—people with careers, relationships, talents, passions, and home lives.

Black Illustrations

Beautiful illustrations of Black people for your next digital project.

Universal Declaration of Human Rights

Illustrated Version of the United Nations' Universal Declaration of Human Rights (UDHR). Illustrated by Yacine Ait Kaci (YAT)

United Nations Gender-Inclusive Language

Using gender-inclusive language means speaking and writing in a way that does not discriminate against a particular sex, social gender or gender identity, and does not perpetuate gender stereotypes. Given the key role of language in shaping cultural and social attitudes, using gender-inclusive language is a powerful way to promote gender equality and eradicate gender bias.

Canadian Charter of Rights and Freedoms

Canadian Charter of Rights and Freedoms

Ontario Human Rights Commission eCourse - Human Rights 101 (Third Edition, 2020)

Ontario Human Rights Commission eCourse - Human Rights 101 (Third Edition, 2020)

Harvard University's Implicit Association Test

Harvard University's Implicit Association Test

Go Back To Africa

Inclusive marketing communications addresses racism on social media by turning racist messages into positive tourism promotion. Cannes Lions 2019 Winner by FCB/Six in Toronto.

Tampon Book

Inclusive marketing communications fights the patriarchy and sparks policy and legal change. Cannes Lions 2019 Winner by The Female Company.

IKEA ThisAbles

Inclusive design, inspired by an employee with cerebral palsy not only addresses accessibility but inspires an entire new product line. IKEA Tel Aviv.

Meet Sam Gender Creative Kids Canad

The You Inside Project: The toy – which is based on Russian nesting dolls – was designed to help youth understand what it’s like to grow up transgender.

Check YOUR Privilege

Privilege is unearned access to social power based on membership in a dominant social group. We ALL have some form of privilege. Following is a short (and non-exhaustive) list of common privileges we experience in North America. What’s YOUR score?

STEM Neutral

Gender Stereotypes Develop at Age Six A non-profit organization founded by Azadeh Shirzadi.

Ontario Human Rights Commission

Call It Out, a free 30-minute eCourse about racism.

Microagressions

How microaggressions are like mosquito bites by Fusion Comedy.

 

Let's break some eggs!

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Let's break some eggs!

Ready to realize the ROI from Woke Marketing 
and/or a diverse and inclusive workplace culture?
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Join our mailing list.
Contact us today.
 LetsBreakSomeEggs@BreakfastCulture.ca
 

© 2018 by Breakfast Culture

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Breakfast Culture is a 100% Black-owned
business and a certified LGBTQ+ supplier
with the Canadian Gay & Lesbian Chamber
of Commerce.

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Keep up to date about Woke Marketing, diversity, equity and inclusion news with Breakfast Culture on social media.

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