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BREAKFAST CULTURE

Let’s break some eggs!

“Culture eats strategy for breakfast.”

The famous quote from legendary management consultant and writer Peter Drucker.

Many companies invest heavily in their strategic and business plans, including their marketing and communications, only to have them fail resulting in negative publicity, a reduction in sales, or worse their stock plummets. 

Why? Their corporate culture either hinders or doesn’t align with management’s vision.

 

BREAKFAST CULTURE helps organizations achieve their strategic goals and generate revenue with what we call Woke Marketing and/or by helping them cultivate diverse and inclusive cultures where everyone feels that they can perform to the best of their abilities; resulting in peak performance and improved business results.

 

OUR

SERVICES

At BREAKFAST CULTURE we help organizations achieve their strategic goals and generate revenue on two fronts: Externally, with what we call Woke Marketing, and internally by helping them cultivate welcoming and inclusive workplace cultures.

EXTERNAL Marketing Communications aka Woke Marketing

 

We see Woke Marketing as a relatively simple concept that aligns with brand authenticity. Is a brand being truly authentic to its core values? All. The. Time. Not just for one month of the year and not just in their marketing. They demonstrate it with their supply chain. They demonstrate it with their hiring practices. They demonstrate it with their internal culture. They ALWAYS demonstrate it! This is what we call Woke Marketing. Let BREAKFAST CULTURE help your brand live its authentic self.

Breakfast Culture’s Woke Marketing services include:

INTERNAL Change Management & Employee Engagement

 

We help organizations cultivate diverse and inclusive workplace cultures where everyone feels that they can perform to the best of their abilities, resulting in peak performance and improved business results. How? BREAKFAST CULTURE consultants bring current diversity, equity and inclusion (DEI) theories and practices combined with modern change management techniques to deliver 360° Equity Business Case & Strategy using contemporary employee engagement enterprise software.

Breakfast Culture’s Change Management Diversity Equity Inclusion (DEI) Services include:

WHO

WE ARE

BREAKFAST CULTURE is a boutique agency delivering big agency experience. We help organizations achieve their strategic goals and generate revenue on two fronts: Externally, with what we call Woke Marketing, and internally by helping them cultivate welcoming and inclusive workplace cultures.

 

We see Woke Marketing as a relatively simple concept that aligns with brand authenticity. Is a brand being truly authentic to its core values? All. The. Time. Not just for one month of the year and not just in their marketing. They demonstrate it with their supply chain. They demonstrate it with their hiring practices. They demonstrate it with their internal culture. They ALWAYS demonstrate it! This is what we call Woke Marketing. Let BREAKFAST CULTURE help your brand live its authentic self.

We help organizations cultivate diverse and inclusive workplace cultures where everyone feels that they can perform to the best of their abilities, resulting in peak performance and improved business results. How? BREAKFAST CULTURE consultants bring current diversity, equity and inclusion (DEI) theories and practices combined with modern change management techniques to deliver 360° Equity Business Case & Strategy using contemporary employee engagement enterprise software.

Based in Toronto, Canada, BREAKFAST CULTURE can activate locally, regionally, nationally and even globally. We have a network of partners (Canada, U.S. and U.K.) and consultants that we can utilize to augment client teams as required. BREAKFAST CULTURE works on retainer, a competitive hourly rate or on a project basis, depending upon the scope of the assignment.

 

For more information, email us at LetsBreakSomeEggs@BreakfastCulture.org.

 

SPEAKING 
& AWARDS

BREAKFAST CULTURE's Jefferson Darrell has experience delivering award-winning campaigns, diversity and inclusion presentations and keynotes, participating on panel discussions, developing seminars, and more.

 

For information about our rates, please email LetsBreakSomeEggs@BreakfastCulture.org.
 

Past and present speaking engagements and accolades include:

 

  • November 13, 2019 – Guest Lecturer: Diverse & Inclusive Public Relations for the Fashion Entrepreneurship Program at Ryerson University

    • "Thank you sooooo much. Sara [Masters student working on her thesis project] came to see me during my office hours this afternoon and she was 1000% more confident - YOU did that." - Professor

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  • March 21, 2019 – Panel Discussion: “Diversity in Advertising” as part of Student Day 2019 for Ad Club Toronto

    • “We were incredibly lucky to have a conversation with BREAKFAST CULTURE’s Jefferson Darrell at length about the advertising industry. There are many difficult conversations that need to be had to better grasp the issues that LGBTQ+, PoC and many other minorities face in our world. After having Jefferson speak at the Ad Club of Toronto’s Student Day, it gave many of us a realistic and unfiltered understanding of the advertising landscape. Jefferson was even kind enough to lend me an hour of his time for a personal one-on-one where we discussed the hardships I may face and how to better overcome them as I make my way through the advertising landscape.”​ - Madison

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  • November 2018 – Panel Discussion: “Diversity and Inclusion in Public Relations” for 300+ communications executives at Global PR Summit Canada 3 for PWorld

    • “I met Jefferson Darrell at the Global PR Summit in Toronto, in November 2018. He spoke on a panel about Diversity & Inclusion. His insights were honest and compelling. Over lunch, he gave me some really solid advice and encouragement to get out of my current role and find somewhere I would be valued and have a seat at the table. His perspective gave me that extra push to recognize that it wasn’t me, it was them -- and it was time for me to move on. I’m happy to say that I’m now several weeks into a new job, and I am thrilled to feel valued and appreciated. Just wanted to say THANK YOU to Jefferson (and his company Breakfast Culture) for sharing his experience both on the panel, and over lunch.​” - Krista

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  • October 2018 – Speaker: “We are All Humans First” for 150+ marketing executives at the IDEA Summit (Inclusivity, Diversity and Equity in Advertising) for the Institution of Communications Agencies (ICA)

    • “​I had the good fortune to see Jefferson Darrell speak both at the IDEA summit and AdClub Student Day. His presentations on diversity were thoughtful and empathetic. They touched on some things I had been thinking about myself. Jefferson was also kind enough to give me an hour of his time to speak to me about his experiences within advertising industry as well as how to champion diversity within it. He was very honest with me, and addressed my concerns, again, with a great amount of empathy and thought. I truly appreciate having had the opportunity to meet him and to hear about his experiences. Thank you to Jefferson and Breakfast Culture.” - Elissa

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  • October 2018 – Panelist: “A Voice at the Table: How to Build Inclusive Work Cultures to Increase Company Output” for 150+ marketing executives at the IDEA Summit (Inclusivity, Diversity and Equity in Advertising) for the Institution of Communications Agencies (ICA)

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  • July 2017 – Speaker: “Diversity & Inclusion in STEM: What we can learn from Wonder Woman” webinar for 100+ attendees for the Canadian Association of Science Centres (CASC)

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  • 2015 IABC Gold Quill Award of Merit for Social Media

 

  • 2008 IABC Ovation Award of Excellence for Media Relations

  • 2005 CPRS Award for Best New Product Launch: Peter Pan DVD Launch for Universal Studios Home Entertainment

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  • 2005 IABC Award for Media Relations: The Chronicles of Riddick DVD Launch for Universal Studios Home Entertainment

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  • 2005 Promo! Award: The Chronicles of Riddick DVD Launch for Universal Studios Home Entertainment

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  • Canadian Event Industry Award for Best Event Produced for a Corporation: Microsoft Canada Xbox 360 Launch

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  • Brilliant Public Relations piece in Strategy Magazine (January 2005): The Bourne Supremacy DVD Launch for Universal Studios Home Entertainment

 
 

OUR 

EXPERIENCE

Following are some of the industries, organizations, brands and people BREAKFAST CULTURE's Jefferson Darrell has worked with:

 

Retail:
  • beauty BOUTIQUE

  • Pier 1 Imports

  • red earth cosmetics

  • Shoppers Drug Mart & Pharmaprix


Fashion & Beauty:
  • beauty BOUTIQUE

  • Cromwell & Cruthers

  • Gillette

  • Johnson & Johnson Skincare (Aveeno, Clean & Clear, Neutrogena, RoC)

  • LIFE Brand

  • Quo Cosmetics

  • red earth cosmetics

  • Schick

 
Food & Beverage:
  • Bagel-O’s

  • Best New Product Awards

  • Brita

  • Cool Brands Ice Cream

  • Doritos

  • GrainShop

  • Pepsi

  • Tetley Tea

  • Weetabix

 
Culture & Lifestyle:
  • AdNight Toronto

  • Art Attack, an auction in support of Buddies in Bad Times Theatre

  • BAND: Black Artists Networking in Dialogue (Where is the Love?)

  • Canadian Lesbian + Gay Archives (Laughing Out Loud… And Proud!)

  • Canadian Stage
    (Fernando Krapp Wrote Me This Letter: An Attempt At The Truth)

  • CanAsian International Dance Festival

  • Dancap Productions (Jersey Boys, Avenue Q, Lerner & Loewe’s My Fair Lady, Anne of Green Gables – The Musical™, The 25th Annual Putnam County Spelling Bee, Happy Days – A New Musical, 3 Mo’ Divas)

  • Knight of the Dragon: Jackie Chan Live!

  • Mayumana

  • Ontario Science Centre

  • Shelcore Toys

  • Taboo Golf Resort

  • Toronto Argonauts Showtime Entertainment Series

  • trey anthony studios (‘da Kink in my Hair)

  • The Vagina Monologues

 

Media & Entertainment:
  • Bavaria Film International

  • CTV

  • Dose & Dose.ca

  • Equinox Entertainment

  • Global Television

  • HIT Entertainment Canada now Mattel (Bob the Builder, Barney, Angelina Ballerina, The Wiggles and Thomas & Friends)

  • HOT DOCS Documentary Film Festival

  • Microsoft Canada - Xbox

  • National Film Board of Canada (NFB)

  • Paramount Vantage & Paramount Home Entertainment

  • Salter Street Films & Salter New Media

  • studentBODY & studentbody.ca

  • TLN Telelatino

  • Toronto International Film Festival

  • Warner Independent Pictures

  • Wheel of Fortune & Jeopardy!

  • Universal Studios Home Entertainment (Peter Pan, Bridget Jones: The Edge of Reason, The Bourne Supremacy, The Chronicles of Riddick)

  • The Yellow Affair

Corporate & Technology:
  • BrandSpark International

  • Canada Post

  • Canadian Blood Services

  • CIBA Vision Canada

  • Engagement Labs

  • KPMG

  • iklipz.com

  • Studio Pinpoint

Environmental:
  • Brita

  • EnWise Power Solutions

  • The Fair Trade Show

  • Glad​

Talent & Celebrity Relations:
  • Muhammad Ali

  • trey anthony

  • Kevin Bacon

  • Annette Bening

  • CSA Astronaut Roberta Bodnar

  • NASA Administrator Charles Bolden Jr.

  • Lorraine Bracco

  • Jackie Chan

  • Tommy Chong

  • Mike “Pinball” Clemons

  • Rachael Leigh Cook

  • Jennifer Coolidge

  • Bill Cosby

  • Deborah Cox

  • Colm Feore

  • Colin Firth

  • Fridrik Thor Fridriksson (Director: Mamma Gógó)

  • Jane Goodall

  • CS Astronaut Chris Hadfield

  • Paul Haggis

  • CSA Astronaut Jeremy Hansen

  • Shawn Hatosy

  • Tony Hawk

  • Jeremy Irons

  • Leslie Jordan

  • Dome Karukoski (Director: Lapland Odyssey)

  • Jeremy Kushnier

  • Eugene Levy

  • Lennox Lewis

  • Michael Lomenda

  • Jeff Madden

  • Adrian Marchuk

  • Garry Marshall

  • Andrea Martin

  • Jonathan Rhys Meyers

  • Catherine O’’Hara

  • Ngozi Paul

  • Marni Nixon

  • Guy Pearce

  • Brad Pitt

  • Parker Posey

  • CSA Astronaut David Saint-Jacques

  • Alex Trebek

  • Frankie Valli

  • Quinn VanAntwerp

  • Estella Warren

  • Mike Weir

  • Paul Williams

OUR

TEAM

Based in Toronto, Canada, BREAKFAST CULTURE can activate locally, regionally, nationally and even globally. We have a network of partners (Canada, U.S. and U.K.) and consultants that we can utilize to augment client teams as required.

 

Our founder, Jefferson Darrell is an accomplished marketing communications and change management professional with more than 15 years of brand strategy expertise, generating earned and owned media using both traditional and digital channels. He is highly effective in stakeholder relations, negotiating, conceiving and cultivating mutually beneficial partnerships. Having worked on numerous integrated marketing campaigns on both the agency and client side, Jefferson brings a broad understanding of the entire marketing mix to every project.

 

In the DEI (diversity, equity, inclusion) space, Jefferson was instrumental in the creation of the Diversity Inclusion Anti-Racism Action Team at the Ontario Science Centre and he represented the Centre on the DEI Committee with the Canadian Association of Science Centres (CASC). Jefferson has been an active participant in diversity & inclusion conferences including Progress Together for the Ontario Public Service and Canada’s first ever White Privilege Global Conference at Ryerson University. He was also instrumental in organizing the Science Centre’s involvement in the world’s first Pride in STEM Day on July 5, 2018.

 

Jefferson’s change management project with the Black Coalition for AIDS Prevention (Black CAP) resulted in increased revenue opportunities for the non-profit charity by diversifying the organization’s fundraising and development committee.

 

Jefferson has delivered numerous presentations and keynote addresses about the importance of DEI including: a presentation at the inaugural IDEA (Inclusivity, Diversity and Equity in Advertising) Summit for the Institute of Communications Agencies (ICA), a national webinar for CASC titled “Diversity in STEM (science, technology, engineering, math): What can we learn from Wonder Woman,” and delivering the keynote address about Diversity in Public Relations for Humber College in 2018. He has participated in myriad panel discussions about diversity and inclusion including: “How to cultivate inclusive workplace cultures” at the IDEA Summit and “Diversity in Public Relations” at the 2018 Global PR Summit.

 

Jefferson earned a Bachelor of Applied Science Degree in Chemical Engineering from the University of Waterloo, a Public Relations Honours Certificate from Humber College, and is a change management, leadership and inclusion graduate from Centennial College and the Canadian Centre for Diversity & Inclusion (CCDI) and working towards the Canadian Certified Inclusion Professional (CCIP™) designation.

 

IDEAS &
THOUGHT STARTERS

“Playing gracefully with ideas”
                                          - Oscar Wilde
BREAKFAST CULTURE shares ideas and thought starters on our social media feeds using #LetsBreakSomeEggs!
Following are some great (and free) resources to begin your own DEI journey.
 

LET’S
CONNECT

Ready to realize the ROI from Woke Marketing and/or a diverse and inclusive workplace culture?
 
Contact us today!
 
LetsBreakSomeEggs@BreakfastCulture.org