Let's Break Some Eggs!™

Breakfast Culture™ works where marketing communications intersects with diversity and belonging. We help organizations increase revenue by cultivating equitable and inclusive workplace cultures, garnering new and diverse audiences, creating new lines of business and fostering productivity.

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Breakfast Culture inspires organizations to achieve their strategic goals and generate revenue by helping them cultivate diverse and inclusive workplace cultures. A workplace where everyone feels that they can perform to the best of their abilities, resulting in peak performance and improved business results.


We bring current diversity, equity and inclusion (DEI) theories and practices combined with modern change management techniques to deliver 360° Equity Business Case & Strategy using contemporary Employee Engagement Enterprise Software and Surveys.

Let Breakfast Culture help your brand live its authentic self.

Our Services

Diversity & Inclusion Audits

Breakfast Culture helps organizations cultivate diverse and inclusive workplace cultures where everyone feels that they can perform to the best of their abilities, resulting in peak performance and improved business results.

 

How? Our consultants bring current diversity, equity and inclusion (DEI) theories and practices combined with modern change management techniques to deliver 360° Equity Business Case & Strategy using contemporary Employee Engagement Enterprise Surveys & Software, powered by Prompta.AI. 


Breakfast Culture inspires empathy in business to shape a future where we all feel a sense of belonging resulting in greater financial returns.

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Group Training & Individual Coaching

Breakfast Culture offers group training and individual coaching around IDEA (inclusion, diversity, equity, accessibility) concepts, ideas and thinking. We help you achieve your D&I epiphany.  

 

Breakfast Culture’s Group Training & Individual Coaching Courses include: 

Woke Marketing & Communications

Let Breakfast Culture help your brand live its authentic self. We see Woke Marketing & Communications as a relatively simple concept that aligns with brand authenticity.

 

Is a brand being truly authentic to its core values? All. The. Time. Not just for one month of the year and not just in their marketing. They demonstrate it with their supply chain. They demonstrate it with their hiring practices. They demonstrate it with their internal culture. They ALWAYS demonstrate it! This is what we call Woke Marketing.

 

Breakfast Culture’s Woke Marketing & Communications services include:

  • Strategy Development & Planning

  • Corporate & Brand Marketing

  • Media Relations & Publicity

  • Social Media & Digital Strategy

  • Experiential Marketing Services

  • Event Management

  • Influencer Campaigns

  • Marketing Collateral & Writing

  • Media Kit Development & Design

  • Stakeholder & Community Relations 

  • Inspirational Talks

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Inspirational Talks & Motivational Keynotes

Breakfast Culture has experience delivering award-winning campaigns, training courses, diversity and inclusion presentations and keynotes, participating on panel discussions, developing seminars, and more.

 

Breakfast Culture’s Inspirational Talks & Motivational Keynotes include: 

  • Mapping the Inclusion Continuum: speaks to the business case and the return on investment for D&I​ 

  • Woke Marketing: inspirational presentation for marketing and communications to myriad and diverse audiences including: Women, Racialized, Indigenous, Peoples with Disabilities, LGBTQ+. Rainbow and PanAfrican Editions are available.

  • The Beauty of Diversity: speaks to diverse and inclusive public relations for the fashion and beauty industries

  • Diversity & Inclusion in STEM - What We Can Learn from Wonder Woman: speaks to D&I issues in STEM (science, technology, engineering, mathematics) especially as it relates to museums and science centres

  • The Year I Learned How to Walk…Again: motivational keynote about Breakfast Culture Founder Jefferson Darrell’s recovery after his paralysis

About Us

“Culture eats strategy for breakfast.”

The famous quote often attributed to legendary management consultant and writer Peter Drucker.

Many companies invest heavily in their strategic and business plans, including their marketing and communications, only to have them fail resulting in negative publicity, a reduction in sales, or worse their stock plummets. Why? Their corporate culture either hinders or doesn’t align with management’s vision.

​Breakfast Culture is a certified diverse supplier with the Canadian Gay & Lesbian Chamber of Commerce (CGLCC) and we are working towards supplier diversity certification with the Canadian Aboriginal and Minority Supplier Council (CAMSC).

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​Our Vision 

 

Breakfast Culture’s vision is a world where people can be their authentic selves in every aspect of their lives both personally and professionally.

​Our Mission 

 

Breakfast Culture’s mission is to help organizations realize their goals by embracing inclusion and diversity thinking and concepts to cultivate new and diverse audiences and permit their stakeholders to live authentically and bring their best selves to the workplace.​

​Our Values 

 

At Breakfast Culture we value:

  • Authenticity in all of our interactions.

  • Diversity of peoples, thoughts and ideas.

  • Inclusion of myriad peoples and cultures.

  • Integrity in all of our interactions.

  • Empathy when dealing with others.

  • Collaboration and partnerships. 

  • Visionary thinking, concepts and ideas. 

Meet Our Team

Based in Toronto, Canada, Breakfast Culture can activate locally, regionally, nationally and globally.
We have a network of partners (Canada, U.S. and U.K.) and associates to augment client teams as required.

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Careers

We are always on the lookout for (ahem) Good Eggs. If you’re interested in joining the Breakfast Culture team let us know by emailing LetsBreakSomeEggs@BreakfastCulture.ca with “<YOUR NAME> is ready to break some eggs” in the subject.

 

Our Work

Breakfast Culture works on retainer, a competitive daily rate or on a project basis, depending upon the scope of the assignment.

Breakfast Culture's clients, partners and collaborators include:

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Inspiration, Media Coverage & Awards:

KIND WORDS FROM CLIENTS

“We reached out to Breakfast Culture to facilitate a suite of three foundational training sessions for our organization: D&I 101, Power & Privilege and Ally is a Verb. Jefferson is an excellent facilitator. He brings his own lived experience into many of the topics being reviewed which makes the information all the more real and authentic. He is engaging and adds many pop culture references to the training which makes it fun and further cements the learning. The activities are really eye-opening.

 

"Additionally, our staff felt comfortable enough to bring forward stories of their own which we all valued so very much. When we reached out to staff afterwards, we were thrilled that their baseline knowledge on topics such as privilege, intersectionality, micro-aggressions, and unconscious bias had increased significantly. Even more important, staff felt that they were now better able to ensure that they provided a safe and inclusive space for their clients. Here are a couple of quotes from our staff:

 

"Jefferson was incredible and it was the most helpful and engaging workshop I’ve done in all my years at YES. Thank you for allowing us to participate and become better people.

“It was such an amazing opportunity. Thanks so much. I learned a LOT and it was great to hear others’ perspectives and how we all have privilege and the brave stories shared by all who experienced racism externally.”

Margherita DeCesare, Manager, Human Resources

Youth Employment Services (YES)

Resources + Ideas

“Playing gracefully with ideas”
                                          - Oscar Wilde

Breakfast Culture shares resources, ideas and thought starters on our social media feeds using #LetsBreakSomeEggs! Following are some great resources to begin your own IDEA (inclusion, diversity, equity, accessibility) journey.

What is White Privilege? Peggy McIntosh unpacks the invisible knapsack.

What is White Privilege? Peggy McIntosh unpacks the invisible knapsack.

"5 Tips for Being an Ally" courtesy Franchesca Ramsey

"5 Tips for Being an Ally" courtesy Franchesca Ramsey

STEP FORWARD Project

The Step Forward Project (created by Breakfast Culture for OAN) is a limited series dedicated to providing space for deep conversations about anti-Black Racism in Ontario & beyond. Throughout the series, we’ll be speaking with Black leaders from diverse professional and personal backgrounds. While each conversation will be unique, these discussions will explore and reflect on a single question: To what extent does white dominant culture and white supremacy impede the HIV public health response?

Disability Images

For decades, the Disability Images collection has been growing and evolving, creating positive lifestyle imagery of authentic people with real disabilities.

GenderPhotos Vice

The Gender Spectrum Collection is a stock photo library featuring images of trans and non-binary models that go beyond the clichés. This collection aims to help media better represent members of these communities as people not necessarily defined by their gender identities—people with careers, relationships, talents, passions, and home lives.

Black Illustrations

Beautiful illustrations of Black people for your next digital project.

Universal Declaration of Human Rights

Illustrated Version of the United Nations' Universal Declaration of Human Rights (UDHR). Illustrated by Yacine Ait Kaci (YAT)

United Nations Gender-Inclusive Language

Using gender-inclusive language means speaking and writing in a way that does not discriminate against a particular sex, social gender or gender identity, and does not perpetuate gender stereotypes. Given the key role of language in shaping cultural and social attitudes, using gender-inclusive language is a powerful way to promote gender equality and eradicate gender bias.

Canadian Charter of Rights and Freedoms

Canadian Charter of Rights and Freedoms

Ontario Human Rights Commission eCourse - Human Rights 101 (Third Edition, 2020)

Ontario Human Rights Commission eCourse - Human Rights 101 (Third Edition, 2020)

Harvard University's Implicit Association Test

Harvard University's Implicit Association Test

Go Back To Africa

Inclusive marketing communications addresses racism on social media by turning racist messages into positive tourism promotion. Cannes Lions 2019 Winner by FCB/Six in Toronto.

Tampon Book

Inclusive marketing communications fights the patriarchy and sparks policy and legal change. Cannes Lions 2019 Winner by The Female Company.

IKEA ThisAbles

Inclusive design, inspired by an employee with cerebral palsy not only addresses accessibility but inspires an entire new product line. IKEA Tel Aviv.

Meet Sam Gender Creative Kids Canad

The You Inside Project: The toy – which is based on Russian nesting dolls – was designed to help youth understand what it’s like to grow up transgender.

Check YOUR Privilege

Privilege is unearned access to social power based on membership in a dominant social group. We ALL have some form of privilege. Following is a short (and non-exhaustive) list of common privileges we experience in North America. What’s YOUR score?

STEM Neutral

Gender Stereotypes Develop at Age Six A non-profit organization founded by Azadeh Shirzadi.

Ontario Human Rights Commission

Call It Out, a free 30-minute eCourse about racism.

Microagressions

How microaggressions are like mosquito bites by Fusion Comedy.

 
Learn about the "Secret Sauce" for Diversity & Inclusion as it intersects with Marketing & Communications on our Breakfast Culture blog:
SECRET SAUCE >

Let's break some eggs!™

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