Let's Break Some Eggs!™
Breakfast Culture™ Inc. helps organizations increase revenue by cultivating equitable and inclusive workplace cultures, garnering new and diverse audiences, creating new lines of business and fostering productivity.
We work where marketing communications intersects with diversity and belonging. Breakfast Culture's services include: Diversity & Inclusion Audits, Woke Marketing & Communications, Group Training & Individual Coaching, Inspirational Talks & Motivational Keynotes.
Breakfast Culture inspires organizations to achieve their strategic goals and generate revenue by helping them cultivate diverse and inclusive workplace cultures. A workplace where everyone feels that they can perform to the best of their abilities, resulting in peak performance and improved business results.
We bring current inclusion, diversity, equity and accessibility (IDEA) theories and practices combined with modern change management techniques to deliver 360° Equity Business Case & Strategy using contemporary Employee Engagement Enterprise Software and Surveys.
Let Breakfast Culture help your brand live its authentic self.
Our Services
Diversity & Inclusion Audits
Breakfast Culture helps organizations cultivate diverse and inclusive workplace cultures where everyone feels that they can perform to the best of their abilities, resulting in peak performance and improved business results.
How? Our consultants bring current diversity, equity and inclusion (DEI) theories and practices combined with modern change management techniques to deliver 360° Equity Business Case & Strategy using contemporary Employee Engagement Enterprise Surveys & Software, powered by Prompta.AI.
Breakfast Culture inspires empathy in business to shape a future where we all feel a sense of belonging resulting in greater financial returns.
Group Training & Individual Coaching
Breakfast Culture offers group training and individual coaching around IDEA (inclusion, diversity, equity, accessibility) concepts, ideas and thinking. We help you achieve your D&I epiphany.
Breakfast Culture’s Group Training & Individual Coaching Courses include:
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D&I 101: introduction to diversity & inclusion thinking, concepts & ideas
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Power & Privilege: Breakfast Culture’s approach to unconscious bias training
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Ally is a Verb – Racism Edition: allyship and anti-oppression, focussing on ABR, AIR & AAR (Anti-Black, Indigenous & Asian Racism)
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Ally is a Verb – Womyn’s Edition: allyship and anti-oppression from a sexism & misogyny lens
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Ally is a Verb – Alphabet Soup: allyship and anti-oppression from a homophobia and queer lens
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#SafeSpace Discussion Facilitation: helps your organization get comfortable with uncomfortable conversations
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Cultural Competency Group Training and/or Individual Coaching: improve cultural competency and understand how to navigate the Cultural Competence Continuum in today’s Global Village
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Walking on Broken Glass: Imposter Syndrome individual coaching
Woke Marketing & Communications
Let Breakfast Culture help your brand live its authentic self. We see Woke Marketing & Communications as a relatively simple concept that aligns with brand authenticity.
Is a brand being truly authentic to its core values? All. The. Time. Not just for one month of the year and not just in their marketing. They demonstrate it with their supply chain. They demonstrate it with their hiring practices. They demonstrate it with their internal culture. They ALWAYS demonstrate it! This is what we call Woke Marketing.
Breakfast Culture’s Woke Marketing & Communications services include:
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Strategy Development & Planning
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Corporate & Brand Marketing
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Media Relations & Publicity
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Social Media & Digital Strategy
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Experiential Marketing Services
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Event Management
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Influencer Campaigns
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Marketing Collateral & Writing
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Media Kit Development & Design
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Stakeholder & Community Relations
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Inspirational Talks
Inspirational Talks & Motivational Keynotes
Breakfast Culture has experience delivering award-winning campaigns, training courses, diversity and inclusion presentations and keynotes, participating on panel discussions, developing seminars, and more.
Breakfast Culture’s Inspirational Talks & Motivational Keynotes include:
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Mapping the Inclusion Continuum: speaks to the business case and the return on investment for D&I
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Woke Marketing: inspirational presentation for marketing and communications to myriad and diverse audiences including: Women, Racialized, Indigenous, Peoples with Disabilities, LGBTQ+. Rainbow and PanAfrican Editions are available.
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The Beauty of Diversity: speaks to diverse and inclusive public relations for the fashion and beauty industries
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Diversity & Inclusion in STEM - What We Can Learn from Wonder Woman: speaks to D&I issues in STEM (science, technology, engineering, mathematics) especially as it relates to museums and science centres
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The Year I Learned How to Walk…Again: motivational keynote about Breakfast Culture Founder Jefferson Darrell’s recovery after his paralysis
About Us
“Culture eats strategy for breakfast.”
The famous quote often attributed to legendary management consultant and writer Peter Drucker.
Many companies invest heavily in their strategic and business plans, including their marketing and communications, only to have them fail resulting in negative publicity, a reduction in sales, or worse their stock plummets. Why? Their corporate culture either hinders or doesn’t align with management’s vision.
Breakfast Culture is a member of the Canadian Black Chamber of Commerce (CBCC) and a certified diverse supplier with the Canadian Gay & Lesbian Chamber of Commerce (CGLCC).
Our Vision
Breakfast Culture’s vision is a world where people can be their authentic selves in every aspect of their lives both personally and professionally.
Our Mission
Breakfast Culture’s mission is to help organizations realize their goals by embracing inclusion and diversity thinking and concepts to cultivate new and diverse audiences and permit their stakeholders to live authentically and bring their best selves to the workplace.
Our Values
At Breakfast Culture we value:
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Authenticity in all of our interactions.
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Diversity of peoples, thoughts and ideas.
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Inclusion of myriad peoples and cultures.
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Integrity in all of our interactions.
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Empathy when dealing with others.
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Collaboration and partnerships.
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Visionary thinking, concepts and ideas.
Meet Our Team
Based in Toronto, Canada, Breakfast Culture can activate locally, regionally, nationally and globally.
We have a network of partners (Canada, U.S. and U.K.) and associates to augment client teams as required.
Careers
We are always on the lookout for (ahem) Good Eggs. If you’re interested in joining the Breakfast Culture team let us know by emailing LetsBreakSomeEggs@BreakfastCulture.ca with “<YOUR NAME> is ready to break some eggs” in the subject.
KIND WORDS FROM CLIENTS
“We reached out to Breakfast Culture to facilitate a suite of three foundational training sessions for our organization: D&I 101, Power & Privilege and Ally is a Verb. Jefferson is an excellent facilitator. He brings his own lived experience into many of the topics being reviewed which makes the information all the more real and authentic. He is engaging and adds many pop culture references to the training which makes it fun and further cements the learning. The activities are really eye-opening.
"Additionally, our staff felt comfortable enough to bring forward stories of their own which we all valued so very much. When we reached out to staff afterwards, we were thrilled that their baseline knowledge on topics such as privilege, intersectionality, micro-aggressions, and unconscious bias had increased significantly. Even more important, staff felt that they were now better able to ensure that they provided a safe and inclusive space for their clients. Here are a couple of quotes from our staff:
"Jefferson was incredible and it was the most helpful and engaging workshop I’ve done in all my years at YES. Thank you for allowing us to participate and become better people.
“It was such an amazing opportunity. Thanks so much. I learned a LOT and it was great to hear others’ perspectives and how we all have privilege and the brave stories shared by all who experienced racism externally.”
Margherita DeCesare, Manager, Human Resources
Youth Employment Services (YES)
Resources + Ideas
“Playing gracefully with ideas”
- Oscar Wilde
Breakfast Culture shares resources, ideas and thought starters on our social media feeds using #LetsBreakSomeEggs! Following are some great resources to begin your own IDEA (inclusion, diversity, equity, accessibility) journey.
 Breakfast Culture subscribes to the GDEIB, a global standard for measuring diversity, equity, inclusion, and belonging in organizations worldwide. The GDEIB helps organizations determine strategy and measure progress in managing diversity and fostering inclusion. |  With their films TURNING RED, COCO and SOUL, Pixar Animation Studios have been making wonderful strides in diversity and inclusion but nothing so perfectly captures the spirit of our DEI work as their fun short film PURL 🧶❤️ Enjoy! |  The Black Talent Initiative was born to facilitate change, access, and connections to aspiring Black talent in business. Through partnerships, internships, mentorships, and networking, BTI empowers Black leaders for the future. |
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 A Statistical Look at Diversity, Equity, and Inclusion 2022 |  An Empowered Community. We help underrepresented women and non-binary people of colour progress further in their career and achieve their leadership goals. |  Our Founder & CEO Jefferson Darrel has been known to quip: "When life gives you lemons, make a French 75." So we thought we'd share the recipe. Enjoy! |
 Monthly Peer Group. A safe space for racialized professionals to openly discuss their feelings, share stories and connect with other professionals who look like them. |  Through dialogue, education and thought leadership, Pride at Work Canada/Fierté au travail Canada empowers Canadian employers to build workplaces that celebrate all employees regardless of gender expression, gender identity, and sexual orientation. |  Catalyst is a global nonprofit supported by many of the world’s most powerful CEOs and leading companies to help build workplaces that work for women. |
 Stop Race Based Hate is an anti-racism resource designed to build a more anti-racist community. Being actively committed to eliminating racism requires a conscious decision to learn, unlearn, and take action every day. Speaking out against racism works towards eliminating racism. This tool is meant to be an educational, empowering and accessible anti-racist resource that helps people find the words to speak out against racism. |  Start browsing this resource to learn more about microaggressions and their impact. |  Delivering Through Diversity January 18, 2018 Report |
 54Lights is dedicated to elevating creative Black voices through authentically told stories. We showcase Africans, the diaspora and allies of the great continent. |  The Step Forward Project (created by Breakfast Culture for OAN) is a limited series dedicated to providing space for deep conversations about anti-Black Racism in Ontario & beyond. Throughout the series, we’ll be speaking with Black leaders from diverse professional and personal backgrounds. While each conversation will be unique, these discussions will explore and reflect on a single question: To what extent does white dominant culture and white supremacy impede the HIV public health response? |  We exist to ensure the voice, vision and talent of BIPoC professionals are fully and fairly present in Canadian Advertising and Marketing. |
 How microaggressions are like mosquito bites by Fusion Comedy. |  What is White Privilege? Peggy McIntosh unpacks the invisible knapsack. |  We take on difficult topics; breaking us out of the binary, smashing stigma and fostering greater connection between our cisgender community and trans, gender creative and non-binary community. |
 "5 Tips for Being an Ally" courtesy Franchesca Ramsey |  For decades, the Disability Images collection has been growing and evolving, creating positive lifestyle imagery of authentic people with real disabilities. |  The Gender Spectrum Collection is a stock photo library featuring images of trans and non-binary models that go beyond the clichés. This collection aims to help media better represent members of these communities as people not necessarily defined by their gender identities—people with careers, relationships, talents, passions, and home lives. |
 Beautiful illustrations of Black people for your next digital project. |  Illustrated Version of the United Nations' Universal Declaration of Human Rights (UDHR). Illustrated by Yacine Ait Kaci (YAT) |  Using gender-inclusive language means speaking and writing in a way that does not discriminate against a particular sex, social gender or gender identity, and does not perpetuate gender stereotypes. Given the key role of language in shaping cultural and social attitudes, using gender-inclusive language is a powerful way to promote gender equality and eradicate gender bias. |
 Canadian Charter of Rights and Freedoms |  Ontario Human Rights Commission eCourse - Human Rights 101 (Third Edition, 2020) |  Harvard University's Implicit Association Test |
 Inclusive marketing communications addresses racism on social media by turning racist messages into positive tourism promotion. Cannes Lions 2019 Winner by FCB/Six in Toronto. |  Inclusive marketing communications fights the patriarchy and sparks policy and legal change. Cannes Lions 2019 Winner by The Female Company. |  Inclusive design, inspired by an employee with cerebral palsy not only addresses accessibility but inspires an entire new product line. IKEA Tel Aviv. |
 The You Inside Project: The toy – which is based on Russian nesting dolls – was designed to help youth understand what it’s like to grow up transgender. |  Privilege is unearned access to social power based on membership in a dominant social group. We ALL have some form of privilege. Following is a short (and non-exhaustive) list of common privileges we experience in North America. What’s YOUR score? |  Gender Stereotypes Develop at Age Six A non-profit organization founded by Azadeh Shirzadi. |
 The 50 – 30 Challenge is an initiative between the Government of Canada, business and diversity organizations. The 50 – 30 Challenge asks that organizations aspire to two goals: Gender parity ("50%") on Canadian board(s) and senior management; and Significant representation ("30%") on Canadian board(s) and senior management of other under-represented groups. |  Call It Out, a free 30-minute eCourse about racism. |
