top of page

Joy is a Strategy


🎄✨ Let’s break some eggs… and not each other. ✨🎄


A holiday message from Breakfast Culture Inc.



This season, joy feels like a radical act.


We’re witnessing war, division, oppression, burnout — all against a backdrop of “business as usual.” It can be tempting to shut down. To disengage. To get cynical.



But we believe joy is not a distraction. Joy is a strategy.


Joy helps us rest without giving up.


Joy fuels our fight for equity.


Joy reminds us that even when systems fail us, community can hold us.



So this holiday season, we’re choosing:


🥚 To rest when we’re tired, not when we’re done.


🥚 To stay soft in a world that asks us to harden.


🥚 To keep "breaking eggs" and building something better with what remains.



From our table to yours: May you find moments of laughter, love, and light and may they fuel you to keep unlearning, relearning, and reshaping the world.


Let's break some eggs!™


-Jefferson Darrell, Founder & CEO, Breakfast Culture Inc.


Please note: We are exploring our own joy and taking some much needed rest between December 19, 2025 and January 6, 2026. See you in 2026!




A special gift for the Breakfast Culture community:


Learn how to Unlock your Team's Full Potential by understanding WHAT DEI IS & IS NOT with a free workshop for your organization.


Email LetsBreakSomeEggs@BreakfastCulture.ca with "I am ready to unlock my team's full potential" in the subject line.





 
 
 

Comments


© 2025 by Breakfast Culture Inc.™ 

Privacy & Terms

Breakfast Culture™ is a 100% Black-owned and Queer-owned business and is a member of the Canadian Black Chamber of Commerce (CBCC) and a certified LGBTQ+ supplier with the Canadian Gay & Lesbian Chamber of Commerce (CGLCC) the National Gay & Lesbian Chamber of Commerce in the US.

Thank you for visiting.

Learn more about empathy in business by following us on Social Media.

#LetsBreakSomeEggs!™

  • LinkedIn
  • Instagram
  • TikTok
  • YouTube
BlueSky Butterfly logo in a Black Circle
Canadian Black Chamber of Commerce logo
Canadian Gay and Lesbian Chamber of Commerce Logo
EY Entrepreneur Access Network Participant Logo: Class of 2023
National Gay and Lesbian Chamber of Commerce logo
BMO Elevate Business Development Program logo
bottom of page