White neon sign on a black background with the words: "DO SOMETHING GREAT" in all caps. Marketing isn’t just what we say, it’s what we signal. And in a world that’s turning inward, where differences trigger distrust, those signals can land as questionable dog whistles or blatant bullhorns. But here’s the problem: insularity is killing trust. The 2026 Edelman Trust Barometer paints a stark picture: 7 in 10 people avoid those who don’t share their values. Trust is highest in “my employer” but...

I started Breakfast Culture in response to the blatant discrimination and micro-aggressions that I observed and experienced in the workplace. For example: one of my first job interviews after graduating from PR school, I was informed by the older Quebecois white man sitting across from me that “we only hire PLUs – people like us,” before he walked out of the interview without even asking me one question. This was AFTER the qualifying HR interview. He meant white people. It was blatant...

🎄✨ Let’s break some eggs… and not each other. ✨🎄 A holiday message from Breakfast Culture Inc. This season, joy feels like a radical act. We’re witnessing war, division, oppression, burnout — all against a backdrop of “business as usual.” It can be tempting to shut down. To disengage. To get cynical. But we believe joy is not a distraction. Joy is a strategy. Joy helps us rest without giving up. Joy fuels our fight for equity. Joy reminds us that even when systems fail us, community can...