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Racism as a Marketing Strategy: At What Cost? & What Can We Do?
A two-part call to action for creatives, agencies, trade media, the industry associations that set our standards, & humanity as a whole. A spotlight shaped like a star. A white skirt caught in its beam, casting a pointed, hooded shadow. A pair of black sneakers held up high, dangling like feet. That is the Converse ad that ran on Instagram this month featuring K-pop star Karina. Social media saw what a room full of decision-makers apparently didn't: a Klansman's hood and the

Jefferson Darrell
Sep 2510 min read
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